B2B Trade · HND-009
Trade & Wholesale · Germany · 50–100 employees · Owner-managed SME
Score: 41 → 73 (+32 Punkte)
B2B specialist trade with a long-standing supplier portfolio, traditional field sales, and growing online pressure.
Ausgangslage
- Online providers are eroding margin from the business
- Field sales bring in too few new customers
- Broad product assortment dilutes the positioning
Eingesetzte IDEASCANNER-Hebel
- Premium positioning as a consulting and solutions provider
- Cross-selling programs in the core customer base
- Multiplier sales via skilled trades
Ergebnis
Higher consulting and solutions revenues, significantly stronger customer retention, and new multiplier channels in the skilled trades sector.