B2B specialist retail · HND-009
Retail & Wholesale · Germany · 50–100 employees · Owner-managed SME
Score: 41 → 73 (+32 Punkte)
B2B specialist retail with a long-standing supplier portfolio, traditional field sales and growing online pressure.
Ausgangslage
- Online providers are eroding margins
- Field sales generates too few new customers
- Product range diversity dilutes positioning
Eingesetzte IDEASCANNER-Hebel
- Premium positioning as a consulting and solutions provider
- Cross-selling programs in the core customer business
- Multiplier sales through craft businesses
Ergebnis
Higher consulting and solutions revenues, significantly stronger customer retention, and new multiplier channels among craft businesses.