IT Services · ITS-005
IT & Software Services · Germany · 25–50 employees · Owner-managed SME
Score: 32 → 52 (+20 Punkte)
SaaS provider in the B2B mid-market with a proven but invisible solution
Ausgangslage
- Inbound leads stagnate despite a good solution
- Sales cycle too long
- Product story comes across as too technical
Eingesetzte IDEASCANNER-Hebel
- Value story focused on measurable business impact
- B2B lead engine with a content-and-event mix
- Product bundles for standard applications
Ergebnis
Shorter sales cycle, more qualified inquiries, and stronger differentiation in the market