Mechanical Engineering · MAB-012
Machinery & Plant Engineering · Germany · 25–50 employees · Owner-managed SME
Score: 32 → 52 (+20 Punkte)
Specialist in components for mechanical engineering with strong engineering expertise
Ausgangslage
- International competition drives down prices
- Service business not systematically marketed
- Branding appears outdated in the market segment
Eingesetzte IDEASCANNER-Hebel
- Pricing model switched to value-based pricing
- Identified multipliers in the OEM network
- Standardized product bundles for mid-sized customers
Ergebnis
Expanded market share in the niche segment, increased average revenue per project and significantly improved positioning clarity