Metal Construction · MET-010
Metal Processing · Northern Germany · 50–100 employees · Owner-managed SME
Score: 46 → 70 (+24 Punkte)
Sheet metal manufacturer with modern laser technology and a focus on contract manufacturing.
Ausgangslage
- Contract manufacturing dominates with low margins
- Sales almost exclusively via existing customers
- Own product ideas not developed
Eingesetzte IDEASCANNER-Hebel
- Establishing an own-brand line for recurring applications
- B2B lead engine through mechanical engineering multipliers
- Pricing model with volume and value tiers
Ergebnis
Rising share of in-house products with better margins, more predictable capacity utilization, and new sales channels.