Metal Construction · MET-011
Metal Processing · Western Germany · 100–250 employees · Family-run business
Score: 53 → 79 (+26 Punkte)
Surface-technology specialist with industrial and trade customers.
Ausgangslage
- Industrial customers enforce tough pricing
- Differentiation through quality not communicated
- Service business underdeveloped
Eingesetzte IDEASCANNER-Hebel
- Specialization in high-quality coating processes
- Service packages for industrial customers
- Cross-selling between processes
Ergebnis
Higher average revenue per customer through cross-selling and more systematic service marketing.