Plumbing & HVAC · SHK-005
Sanitary, Heating & Air Conditioning · Germany · 25–50 employees · Family-run business
Score: 45 → 74 (+29 Punkte)
Third-generation plumbing & HVAC family business with full order books and surprisingly thin margins.
Ausgangslage
- Order books full, yet margins disappointing.
- Leads arrive randomly via word of mouth.
- Premium renovation segment practically invisible.
Eingesetzte IDEASCANNER-Hebel
- Premium positioning as a complete bathroom specialist.
- Referral system as a predictable source of inquiries.
- Pricing based on value offered instead of per square meter.
Ergebnis
Noticeably higher average order values in the premium bathroom segment, predictable inquiries via an active referral system, and a clearly identifiable brand and service profile.