Food & Gastro · LEB-011
Food & Gastronomy · Germany · 25–50 employees · Owner-managed SME
Score: 32 → 52 (+20 Punkte)
Organic food manufacturer with wholesale and direct-to-consumer business
Ausgangslage
- Wholesale prices squeezed
- Direct-to-consumer business lacks a clear brand concept
- Cross-selling between channels untapped
Eingesetzte IDEASCANNER-Hebel
- Consistent organic story across all channels
- Multiplier distribution via specialist wholesalers
- Own direct-to-consumer line as a premium product
Ergebnis
Growing direct-to-consumer business with premium margins and a stronger negotiating position in wholesale