Mechanical Engineering · MAB-012
Machinery & Plant Engineering · Germany · 25–50 employees · Owner-managed SME
Score: 32 → 52 (+20 Punkte)
Specialist in components for mechanical engineering with strong engineering expertise.
Ausgangslage
- International competition is driving down prices
- Service business not marketed systematically
- Branding appears outdated in the market segment
Eingesetzte IDEASCANNER-Hebel
- Pricing model shifted to value-based pricing
- Multipliers in the OEM network identified
- Standardized product bundles for mid-sized customers
Ergebnis
Increased market share in the niche segment, higher average revenue per project, and significantly improved positioning clarity.