Consulting & Firms · PSV-012
Professional Services · Germany · 25–50 employees · Owner-managed SME
Score: 53 → 83 (+30 Punkte)
Architectural firm with residential and commercial projects and a solid order book
Ausgangslage
- Projects are acquired through referrals, but unsystematically.
- The premium segment is barely developed.
- The brand feels classic rather than contemporary.
Eingesetzte IDEASCANNER-Hebel
- Premium positioning in the upscale residential and commercial segment.
- Referral partnerships with property developers.
- Value story around on-time delivery and design quality.
Ergebnis
Higher brand awareness in the premium segment, a more stable pipeline and higher fees