Electrical Engineering · ELK-001
Electrical Engineering & Electronics · Western Germany · 250+ employees · Owner-managed SME
Score: 32 → 59 (+27 Punkte)
Electronics manufacturer with both contract manufacturing and own products.
Initial Situation
- Contract manufacturing with thin margins dominates revenue
- Own products are under-marketed
- International competition is driving prices down
IDEASCANNER Levers Applied
- Own product line positioned as a premium segment
- Cross-selling contract manufacturing → own products
- Pricing by value contribution, not by hourly rate
Outcome
Stronger own-brand presence, improved margins on in-house products, and new cross-selling effects.