Electrical engineering SME · ELK-004
Electrical Engineering & Electronics · Western Germany · 50–100 employees · Mid-sized GmbH
Score: 38 → 71 (+33 Punkte)
Medium-sized electrical engineering company with in-house control manufacturing and very tough competition on hourly rates
Initial Situation
- Industrial customers compare hourly rates aggressively
- Engineering services are given away in proposals
- The portfolio lacks standardized products
IDEASCANNER Levers Applied
- Engineering story established as a paid value-add
- Developed product bundles for recurring applications
- Actively acquired multipliers via plant builders
Outcome
Higher average order margins, more predictable repeat business, and new multiplier channels into plant engineering