Electrical Engineering · ELK-006
Electrical Engineering & Electronics · Germany · 50–100 employees · Family-run business
Score: 39 → 65 (+26 Punkte)
Electrical installation company focused on commercial and industrial construction.
Initial Situation
- Order volume volatile depending on construction phases.
- Sales highly dependent on individuals.
- Differentiation versus generalists unclear.
IDEASCANNER Levers Applied
- Specialize in two profitable trades.
- Referral system within architect and general-contractor networks.
- Pricing model with clear service tiers.
Outcome
More even utilization, improved perception as a specialist, and stronger referral dynamics.