Practice network · GES-003
Health & Care · Germany · 50–100 employees · Owner-managed SME
Score: 43 → 70 (+27 Punkte)
Network of practices with multiple locations and an established but unfocused therapy portfolio.
Initial Situation
- Share of private patients too low
- Self-pay services not clearly communicated
- Employee retention limiting growth
IDEASCANNER Levers Applied
- Premium positioning for self-pay services
- Referral system among regular patients
- Service add-ons as visible packages
Outcome
Noticeable increase in the rate of self-paying patients, higher value contribution per patient, and a more stable pipeline for premium services.