Healthcare · GES-005
Health & Care · Switzerland · 25–50 employees · Owner-managed SME
Score: 53 → 75 (+22 Punkte)
Mid-sized medtech supplier with specialized products for hospitals
Initial Situation
- High concentration of large clients in the hospital market
- Sales almost exclusively via existing customers
- Premium solution is not perceived as such
IDEASCANNER Levers Applied
- Value story sharpened around clinical value
- B2B lead engine through professional associations
- Pricing model with clear premium tiers
Outcome
Lower customer-concentration risk, higher win rate, and a clearer premium story