Healthcare · GES-009
Health & Care · Southern Germany · 250+ employees · Owner-managed SME
Score: 53 → 83 (+30 Punkte)
Network of practices with several locations and an expanded therapy portfolio
Initial Situation
- Share of private patients too low
- Self-pay services not clearly communicated
- Employee retention limiting growth
IDEASCANNER Levers Applied
- Premium positioning for self-pay services
- Referral system among regular patients
- Service add-ons as visible packages
Outcome
Noticeable increase in the self-pay rate, higher value contribution per patient and a more stable pipeline