Healthcare · GES-012
Health & Care · Eastern Germany · 25–50 employees · Mid-sized GmbH
Score: 46 → 71 (+25 Punkte)
Medical practice group with multiple locations and an expanded therapy portfolio.
Initial Situation
- Insufficient share of private patients
- Self-pay services not clearly communicated
- Employee retention limiting growth
IDEASCANNER Levers Applied
- Premium positioning for self-pay services
- Referral system among regular patients
- Service add-ons as visible packages
Outcome
Noticeable increase in self-pay rate, higher value contribution per patient and a more stable pipeline.