Trade · HND-004
Retail & Wholesale · Germany · 250+ employees · Family-run business
Score: 46 → 68 (+22 Punkte)
Mid-sized wholesaler focused on commercial customers and an online shop.
Initial Situation
- Online shop growing, margin declining
- No clear pricing and service model
- Existing customers are not being sufficiently developed
IDEASCANNER Levers Applied
- Pricing and service tiers clearly separated
- B2B lead engine for commercial customers built
- Standardized product bundles as an anchor
Outcome
Improved margin across the online-offline mix, clearer customer segments, and more repeat revenue.