Trade · HND-006
Retail & Wholesale · Southern Germany · 25–50 employees · Mid-sized GmbH
Score: 32 → 58 (+26 Punkte)
B2B specialist retailer with a long-standing supplier portfolio and established field sales structures.
Initial Situation
- Online providers are taking margins out of the business
- Field sales generates too few new customers
- Product range diversity dilutes positioning
IDEASCANNER Levers Applied
- Premium positioning as a consulting and solutions provider
- Cross-selling programs in the core customer business
- Multiplier sales through craft businesses
Outcome
Higher consulting and solutions revenue, stronger customer retention, and new multiplier channels.