Trade · HND-007
Trade & Wholesale · Northern Germany · 25–50 employees · Family-run business
Score: 39 → 67 (+28 Punkte)
Mid-sized wholesaler specializing in commercial customers and an online shop.
Initial Situation
- Online shop growing, margins falling
- No clear pricing and service model
- Existing customers are underdeveloped
IDEASCANNER Levers Applied
- Pricing and service tiers clearly separated
- B2B lead engine for commercial customers established
- Standardized product bundles used as anchors
Outcome
Improved margin across the online/offline mix, clearer customer segments and increased repeat business.