IT Services · ITS-004
IT & Software Services · Germany · 25–50 employees · Mid-sized GmbH
Score: 53 → 82 (+29 Punkte)
Software developer with custom project business and an emerging product approach.
Initial Situation
- Project pipeline has gaps
- Product idea technically mature, but no go-to-market plan
- Positioning as an 'all-rounder' is stalling growth
IDEASCANNER Levers Applied
- Premium positioning as a solutions partner for a niche
- Establishing a recurring product line
- Outcome-based pricing model
Outcome
Noticeably improved market presence, higher conversion rate in the niche and new product revenues.