IT Services · ITS-011
IT & Software Services · Switzerland · 25–50 employees · Owner-managed SME
Score: 46 → 67 (+21 Punkte)
SaaS provider in the B2B mid-market with a proven but invisible solution.
Initial Situation
- Inbound leads stall despite a good solution
- Sales cycle too long
- Product story feels too technical
IDEASCANNER Levers Applied
- Value story focused on measurable business benefits
- B2B lead engine with a content-and-event mix
- Product bundles for standard applications
Outcome
Shorter sales cycle, more qualified leads, and stronger differentiation in the market.