IT Services · ITS-013
IT & Software Services · Germany · 50–100 employees · Owner-managed SME
Score: 32 → 57 (+25 Punkte)
Software developer with custom project business and an emerging product approach.
Initial Situation
- Project pipeline has gaps
- Product idea technically ready, but no go-to-market plan
- Positioning as an 'all-rounder' is stifling growth
IDEASCANNER Levers Applied
- Premium positioning as a solutions partner for a niche
- Building a recurring product line
- Outcome-based pricing model
Outcome
Clearly improved market presence, higher closing rate in the niche, and new product revenues.