Food & Gastro · LEB-005
Food & Gastronomy · Western Germany · 50–100 employees · Owner-managed SME
Score: 46 → 77 (+31 Punkte)
Organic food manufacturer with wholesale and direct-to-consumer business.
Initial Situation
- Wholesale prices under pressure.
- Direct-to-consumer business with a clear brand idea missing.
- Cross-selling across channels unused.
IDEASCANNER Levers Applied
- Organic story consistent across all channels.
- Multiplier distribution through specialist wholesalers.
- Own direct-to-consumer line as a premium product.
Outcome
Growing direct-to-consumer business with premium margins and a stronger negotiating position in wholesale.