Food & Gastro · LEB-014
Food & Gastronomy · Western Germany · 100–250 employees · Family-run business
Score: 53 → 79 (+26 Punkte)
Organic food manufacturer with wholesale and direct-to-consumer business
Initial Situation
- Wholesale prices squeezed
- Direct-to-consumer business lacks a clear brand concept
- Cross-selling between channels untapped
IDEASCANNER Levers Applied
- Consistent organic story across all channels
- Multiplier distribution via specialist wholesalers
- Own direct-to-consumer line as a premium product
Outcome
Growing direct-to-consumer business with premium margins and a stronger negotiating position in wholesale