Mechanical Engineering · MAB-021
Machinery & Plant Engineering · Germany · 50–100 employees · Owner-managed SME
Score: 39 → 66 (+27 Punkte)
Specialist in components for mechanical engineering with strong engineering expertise
Initial Situation
- International competition drives down prices
- Service business not systematically marketed
- Branding appears outdated in the market segment
IDEASCANNER Levers Applied
- Pricing model switched to value-based pricing
- Identified multipliers in the OEM network
- Standardized product bundles for mid-sized customers
Outcome
Expanded market share in the niche segment, increased average revenue per project and significantly improved positioning clarity