Mechanical Engineering · MAB-021
Machinery & Plant Engineering · Germany · 50–100 employees · Owner-managed SME
Score: 39 → 66 (+27 Punkte)
Specialist in components for mechanical engineering with strong engineering expertise.
Initial Situation
- International competition is driving down prices
- Service business not marketed systematically
- Branding appears outdated in the market segment
IDEASCANNER Levers Applied
- Pricing model shifted to value-based pricing
- Multipliers in the OEM network identified
- Standardized product bundles for mid-sized customers
Outcome
Increased market share in the niche segment, higher average revenue per project, and significantly improved positioning clarity.