Metal Fabrication · MET-002
Metal Processing · Western Germany · 50–100 employees · Owner-managed SME
Score: 46 → 76 (+30 Punkte)
Surface-technology specialist with industrial and trade customers
Initial Situation
- Industrial customers enforce tough prices
- Differentiation through quality is not communicated
- Service business is underdeveloped
IDEASCANNER Levers Applied
- Specialization in high-quality coating processes
- Service packages for industrial customers
- Cross-selling between coating processes
Outcome
Higher average revenue per customer through cross-selling and more systematic service marketing