Metal Construction · MET-004
Metal Processing · Austria · 100–250 employees · Owner-managed SME
Score: 32 → 55 (+23 Punkte)
Sheet metal manufacturer with modern laser technology and a focus on contract manufacturing.
Initial Situation
- Contract manufacturing dominates with low margins
- Sales almost exclusively via existing customers
- Own product ideas not developed
IDEASCANNER Levers Applied
- Establishing an own-brand line for recurring applications
- B2B lead engine through mechanical engineering multipliers
- Pricing model with volume and value tiers
Outcome
Rising share of in-house products with better margins, more predictable capacity utilization, and new sales channels.