Metal Fabrication · MET-004
Metal Processing · Austria · 100–250 employees · Owner-managed SME
Score: 32 → 55 (+23 Punkte)
Sheet metal fabricator with modern laser technology and a contract-manufacturing focus
Initial Situation
- Contract manufacturing dominates with low margins
- Sales rely almost entirely on existing customers
- Proprietary product ideas not developed
IDEASCANNER Levers Applied
- Development of an own-brand line for recurring applications
- B2B lead engine via mechanical engineering multipliers
- Pricing model with volume and value tiers
Outcome
Growing share of own products with better margins, more predictable capacity utilization, and new sales channels