Metal Fabrication · MET-011
Metal Processing · Western Germany · 100–250 employees · Family-run business
Score: 53 → 79 (+26 Punkte)
Surface-technology specialist with industrial and trade customers
Initial Situation
- Industrial customers enforce tough prices
- Differentiation through quality is not communicated
- Service business is underdeveloped
IDEASCANNER Levers Applied
- Specialization in high-quality coating processes
- Service packages for industrial customers
- Cross-selling between coating processes
Outcome
Higher average revenue per customer through cross-selling and more systematic service marketing