Consulting & Firms · PSV-004
Professional Services · Southern Germany · 10–25 employees · Owner-managed SME
Score: 53 → 78 (+25 Punkte)
Mid-sized consulting firm focused on strategy and organization.
Initial Situation
- Client acquisition highly dependent on individuals
- Differentiation versus large firms unclear
- Pricing model not enforced consistently
IDEASCANNER Levers Applied
- Premium positioning as an industry specialist
- B2B lead engine with content and events
- Value- and outcome-based pricing model
Outcome
Clear sales engine, less dependence on individuals and higher average fees.