Consulting & Firms · PSV-004
Professional Services · Southern Germany · 10–25 employees · Owner-managed SME
Score: 53 → 78 (+25 Punkte)
SME management consultancy focused on strategy and organization
Initial Situation
- Acquisition highly dependent on individuals.
- Differentiation versus large providers unclear
- Pricing model not consistently enforced
IDEASCANNER Levers Applied
- Premium positioning as a specialist for a single industry.
- B2B lead engine with content and events.
- Value- and outcome-based pricing model.
Outcome
Clear sales engine, less dependence on individuals and higher average fees