Consulting & Firms · PSV-013
Professional Services · Southern Germany · 25–50 employees · Mid-sized GmbH
Score: 32 → 53 (+21 Punkte)
Mid-sized consulting firm focused on strategy and organization.
Initial Situation
- Client acquisition highly dependent on individuals
- Differentiation versus large firms unclear
- Pricing model not enforced consistently
IDEASCANNER Levers Applied
- Premium positioning as an industry specialist
- B2B lead engine with content and events
- Value- and outcome-based pricing model
Outcome
Clear sales engine, less dependence on individuals and higher average fees.