SHK family business · SHK-005
Sanitary, Heating & Air Conditioning · Germany · 25–50 employees · Family-run business
Score: 45 → 74 (+29 Punkte)
SHK family business in its third generation with a full order book and surprisingly thin margins
Initial Situation
- Order books full, but margins still disappointing
- Inquiries come in purely through word of mouth
- Premium renovation segment practically invisible
IDEASCANNER Levers Applied
- Premium positioning as a complete bathroom specialist
- Referral system as a predictable source of inquiries
- Pricing based on value proposition rather than per square meter
Outcome
Noticeably higher average orders in the premium bathroom segment, predictable inquiries via an active referral system, and a clearly identifiable brand and service image