SHK Trade · SHK-006
Sanitary, Heating & Air Conditioning · Southern Germany · 10–25 employees · Family-run business
Score: 53 → 78 (+25 Punkte)
Traditional SHK family business with 30+ years' market presence and a strong loyal customer base.
Initial Situation
- Order books full, margins thin
- Sales almost entirely by word of mouth
- Premium renovation segment barely visible
IDEASCANNER Levers Applied
- Premium positioning as a complete bathroom specialist
- Referral system actively implemented
- Pricing based on value proposition instead of square meters
Outcome
Noticeably higher average order size and more predictable inquiries through clear specialization.