SHK Trades · SHK-009
Sanitary, Heating & Air Conditioning · Eastern Germany · 50–100 employees · Owner-managed SME
Score: 46 → 66 (+20 Punkte)
Traditional SHK family business with 30+ years' market presence and a strong loyal customer network.
Initial Situation
- Order books full, margins thin
- Sales almost entirely via word of mouth
- Premium renovation segment barely visible
IDEASCANNER Levers Applied
- Premium positioning as a complete bathroom specialist.
- Referral system actively implemented
- Pricing by value proposition rather than per square meter
Outcome
Noticeably higher average order value and more predictable inquiries from clear specialization.