SHK Trade · SHK-015
Sanitary, Heating & Air Conditioning · Southern Germany · 25–50 employees · Owner-managed SME
Score: 32 → 53 (+21 Punkte)
Traditional SHK family business with 30+ years' market presence and a strong loyal customer base.
Initial Situation
- Order books full, margins thin
- Sales almost entirely by word of mouth
- Premium renovation segment barely visible
IDEASCANNER Levers Applied
- Premium positioning as a complete bathroom specialist
- Referral system actively implemented
- Pricing based on value proposition instead of square meters
Outcome
Noticeably higher average order size and more predictable inquiries through clear specialization.