SHK Trades · SHK-016
Sanitary, Heating & Air Conditioning · Northern Germany · 50–100 employees · Family-run business
Score: 39 → 62 (+23 Punkte)
Growing heating manufacturer specializing in heat pumps and photovoltaics.
Initial Situation
- Heat pump boom has cooled; new inquiries are declining
- Competition on price rather than on advisory depth
- Low online visibility
IDEASCANNER Levers Applied
- Specialization in high-efficiency heating systems as a brand story
- B2B lead engine via architects and energy consultants
- Service contracts as recurring revenue
Outcome
Higher conversion of inquiries, stronger visibility in the premium segment, and new energy consultant channels.